KitchenAid, Obama’s Grandma, and the unfortunate Mrs. Bowers

The most controversial #nbcpolitics tweet of today’s presidential debate wasn’t particularly profound, but it will be the most talked about because of the account it came from and the 24,000 people it reached:

@KitchenAidUSA: “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.” #nbcpolitics

The tweet referenced remarks the President was making on his Grandmother Madelyn Dunham in a discussion of social security and medicare, in which he identified that she died three days before he took office in 2008.

Since making fun of dead Grandma’s probably isn’t conducive to the brand image KitchenAid wants to project, the immediate assumption is that someone who works for the firm tweeted her not so artful political commentary not realizing she was in the @KitchenAidUSA account’s session rather than her own. Said person felt strongly enough to logout and tweet the same thought from her own account:

It appears that Sherri Bowers of Tecumseh, Oklahoma has inadvertently decided to join a long line of cautionary tales of mistweets starting from the original Cisco Fatty Connor Riley. How can we tell? It was the identical tweet issued quickly after the quickly deleted @KitchenAidUSA one and not a retweet.

The incident leaves Senior Director of Brand and Shared Marketing Services at WhirlPool (owners of KitchenAid), Cynthia Soledad, scrambling both to get a hold of reporters to clarify the company’s explanation and position on this incident while clarifying the same to followers on Twitter:

With that it appears that a marketing/social media position in the Tulsa Whirlpool office may be available later this week, a stiff penalty for a moment’s mistake. Now is a good time for providers of enterprise social media management solutions, CoTweet of ExactTarget or HootSuite as examples, to push a message out on how their solutions prevent personal / corporate account crossover mistakes.

Of course this isn’t the first time this has happened:

And remember, the thoughts and opinions expressed in this blog are the authors’ own and do not reflect those of his employer, church, childhood boy scout troop, neighbors, political party, friends, or grandmother.

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